Gary Scattergood
Mar 28, 2016

Korea: Unique consumer market still getting to grips with digital disruption

ON THE GROUND - KOREA: Our week-long series of On The Ground features shines the spotlight on South Korea, where digital dominates the media landscape, where consumers care but share less and where the spectre of China’s economic slowdown looms large.

We'll be (writing about) here all week

South Korea might have had a digital headstart over many other Asian economies, but that does not mean that the rapid pace of change is slowing down.

As our week-long series of On The Ground features will show, this is still a country grappling with technological advances and swiftly shifting consumer trends. And the marketing and creative industries are no exception.

As GroupM Korea CEO Seon Cho pointed out, online advertising...

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