Asian football: More brands are lining up, but marketing talent lags behind
Lagardere Sports SVP likens China’s football marketing industry to where ad agencies were in the country 10-15 years ago
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Eyeing the needle: Vinyl could be the next frontier for Microsoft’s brand stories
For the past three years, Microsoft has invested heavily in publishing its own stories, many of them long-form articles alongside quality photography and neat designs. And most don’t contain a single product mention. But is it helping change its brand perception?
2016: Thought leaders peer ahead
INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?
Fighting talk: STB wants new global creative agency to be a ‘brave sparring partner’
The ongoing Singapore Tourism Board (STB) global tender might be the biggest the city-state has seen all year—and will likely be so for the next couple of years too—but the organization has insisted it will only hire a partner that is brave enough to stand its ground and challenge the status quo.
Havas Worldwide SEA CEO: Breaking borders will double growth
New Havas Worldwide Southeast Asia CEO Levent Guenes has outlined his ambitions for the agency in the region, insisting a doubling of annual growth to 25 to 35 percent a year is a realistic target.
‘Forget everything you do today: People don’t like your adverts’
MEDIA360 SUMMIT - Too much advertising has the opposite effect to that intended, and it's high time brands realized that, author Thomas Kolster told the Media360Summit in Hong Kong.
Singapore Marathon boss: Brands need to see beyond logos and banners
SINGAPORE - Too few brands in Asia truly understand how to activate around mass-participation events such as this weekend’s Singapore Marathon, according to the MD of the event's organiser.
Indonesia: Can brands and creatives keep pace with mobile-first nation?
ON THE GROUND - INDONESIA: In the latest of our On The Ground series, we speak to brands and agencies in Indonesia as the country looks to bounce back from slower economic growth in 2015.
Korea: Unique consumer market still getting to grips with digital disruption
ON THE GROUND - KOREA: Our week-long series of On The Ground features shines the spotlight on South Korea, where digital dominates the media landscape, where consumers care but share less and where the spectre of China’s economic slowdown looms large.
Facing facts: Can facial coding help crack the content marketing measurement muddle?
In an Asia-exclusive interview, BBC Advertising’s commercial development boss reveals the findings of an ‘industry-first’ study into the emotional effectiveness of content marketing.
Ex-Mondelez media innovations boss Pete Mitchell reveals new role
SINGAPORE - Former Mondelez International global media innovations director Pete Mitchell has become a partner at Singapore-based content agency Kudos.
Coup, consumer confidence, creativity: Major challenges in Thailand
ON THE GROUND: THAILAND - In this introduction to our week-long series of 'On The Ground' features from Thailand, we preview the country’s consumer, business and creative fortunes amid a gloomy economic and political backdrop.
PHD: We are not toddlers anymore
Susana Tsui, Asia-Pacific CEO of PHD, reflects on a year of solid new business growth and explains why she thinks ad blocking is a ‘first-world’ issue.
Re-pitch likely for Beijing Mercedes Benz Sales’ US$200m media account
CHINA - A re-pitch is on the cards for the Beijing Mercedes Benz Sales (BMBS) media account just four months after the US$200 million deal was handed to Fuel, a new agency reporting to ZenithOptimedia.
Sir Martin Sorrell reveals his three acquisition priorities in Asia
WPP CEO Sir Martin Sorrell has outlined the three factors he is looking for in new Asia acquisitions: digital, data and operations in fast-growth markets.
Agency of the Year 2015 tickets go on sale
Campaign Asia-Pacific is now taking table bookings for its Agency of the Year 2015 events in Singapore, Shanghai and Mumbai.
Hong Kong airport puts advertising concession out to tender
Hong Kong - The Airport Authority of Hong Kong is inviting tenders from media companies for the advertising concession at Hong Kong International Airport (HKIA).
DMA digested: Our key takeaways from the Singapore conference
The inaugural DMA (Data | Marketing | Analytics) conference in Singapore saw 120 attendees take a dive deep into data issues affecting the marketing industry. Here’s a wrap-up of the day’s key takeaways.
Two Singapore marketing tech start-ups in Unilever’s Foundry 50
Next Billion and Playbasis make the Foundry 50 and will take their talents to Cannes.
DMA: Data journalism is the love child of data and content marketing
Linking a brand’s data with content marketing creates authority and highly sharable content, Campaign Asia’s first DMA (Data | Marketing | Analytics) conference hears.
Welcome to Asia's Top 1000 Brands 2016
Brands in the lead of tech and media shine in the 2016 Asia’s Top 1000 Brands ranking. Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.
Content is the sweet spot for Mitchell
After leaving his high-profile role at global FMCG giant Mondelez last year, Pete Mitchell has resurfaced at Singapore content agency Kudos. Gary Scattergood finds out why.
No purpose, no point: Brands must have a conscience to connect with millennials
SPIKES ASIA - If brands are unable to convey a sense of purpose, they have little chance of connecting with millennials, according to Omincom’s APAC CEO, Cheuk Chiang.
PRWeek Asia welcomes new editor Faaez Samadi
Experienced business journalist Samadi is based in Singapore
Reflections of a Spikes virgin
Gary Scattergood, newly appointed as head of content for Campaign Asia-Pacific, got thrown directly into Spikes Asia. Here's what he thought of this baptism by fire.
PRWeek Awards Asia: The winners
Hill+Knowlton and Edelman take coveted PRWeek Asia's Campaign of the Year awards with Weber Shandwick scooping regional network of the year title