Hundreds of industry executives attended the PRWeek Awards Asia in Hong Kong and saw both Hill+Knowlton Strategies Australia and Edelman Australia walk away with the Campaign of The Year award.
Hill+Knowlton picked up the top award for its "I Touch Myself" project for Cancer Council NSW, which promoted breast cancer awareness.
Meanwhile Edelman’s The LAB Experiment received the same accolade for an experiential campaign for Australian affordable fashion chain Best & Less.
Weber Shandwick’s Tim Sutton received the award for agency head of the year, with the firm also picking up Asia-Pacific Network of the Year.
This year PRWeek Asia received a record 625 entries from 16 countries in the region — with 235 of those entries making it on to the shortlist, which was debated by a 68-strong judging panel.
