Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.
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The tech-powered creative unit of Accenture has continued its aggressive growth strategy with a number of new acquisitions, but it remains to be seen whether that growth can be sustained long term.
Partnership brings ‘intelligent creative’ to Group M’s global clients.
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By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
The pharma industry’s Covid-peak in corporate reputation has begun to drop, though it still remains higher than pre-pandemic levels.
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