Staff Reporters
May 6, 2019

Is today’s PR industry fit for purpose? Take our survey and tell us what you think

Campaign and Ipsos launch our first survey examining the PR and communications landscape, asking where agencies offers the most value and which challenges most concern brand communicators.

Is today’s PR industry fit for purpose? Take our survey and tell us what you think

Campaign and Ipsos are delighted to invite you to complete our inaugural survey assessing Asia-Pacific’s PR and communications landscape. The results will be released at the CampaignComms conference in Hong Kong on June 12. We appreciate you taking the time to contribute: please start the survey here.

The global conversation around trust and reputation has reached fever pitch. In the face of massive data-privacy concerns, huge expectations on brands to be transparent, authentic and meaningful, and the role of storytelling as a beacon of a brand’s values, its arguably never been a more important time for communications to come to the fore.

Yet discussions around the communications industry seem stuck on the same issues. Is PR still an asset? How much value does it create? Are brand communicators finding the solutions to their problems in PR?

To address these critical questions, Campaign and Ipsos have launched our inaugural survey looking into the PR and communications industry. We are seeking the views of the entire industry, including agency leaders, senior executives, in-house comms professionals and CMOs, to provide a holistic picture of where the industry stands today from all perspectives.

The results of our exclusive research will be shared at the CampaignComms conference in Hong Kong on June 12, helping shape the discussion around earning trust in communications and being future-forward as an industry. One lucky survey respondent will win a ticket to this year’s best-in-class event.

To be that person, please take our survey and help drive the progress of PR and communications in Asia-Pacific!

Please start the survey here.


Join us to discuss more issues in the communications industry at CampaignComms 

CampaignComms is a one-day conference to explore hot topics and issues in the communications and PR industry in Asia. It will take place on June 12, 2019, in Hong Kong. Find more details online at campaigncomms.com.

For any further questions about the survey or prize draw, please contact Faaez Samadi on [email protected]

Related Articles

Just Published

58 minutes ago

Aline Santos named chair of judges for Campaign ...

Entries for the awards are now open.

1 hour ago

RGA hires Anita Jack-Davies to drive equitable culture

The agency combines culture, operations, equity, inclusion and diversity under Jack-Davies, a diversity academic.

12 hours ago

APAC consumers trust DTC websites more than ...

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

12 hours ago

Behind the 'overly successful' launch of Trust Bank ...

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.