Top Charoen | Ballroom | Thailand

In its latest campaign, devised by JWT Bangkok, the lens and glasses retailer is pushing sales with a ‘free watch’ promotion. The commercial features a dishevelled man attending a luxurious ballroom party. Although he is not good looking and dressed poorly, he still becomes the centre of attention.

Running until April, the ad sends out the message that a nice watch is the only thing that one needs to look good. Apparently, it even makes up for bad dancing skills.

JWT Bangkok points out that humour is a strong brand-building strategy in Thailand. The commercials for Top Charoen are known for their tongue-in-cheek nature and surprising twists at the end.



Credits:
Project Ballroom      
Client Ruam Charoen Pattana Co
Creative agency JWT Bangkok
Chief creative officer Pinit Chantaprateep
Creative directors Warawut Kaennakhum, Kittiphan Palmoke
Art directors Kittiphan Palmoke, Peeravit Pansuwan
Copywriters Warawut Kaennakhum, Littichai panitjaroen
Agency producer Jiroj Mechoojit
Media agency MindShare
Production company Phenomena Co
Exposure Television, print, outdoor, online