Recma has released its projected portfolio ranking of international media agencies in China.
This research is a leading indicator of the agencies' volume of business, including non-traditional media (digital, data, content). It is different from the overall activity volume report published once a year in June, which is a lagging indicator of business over the previous year.
The projected portfolios are based on the agencies' activity volume in 2017, plus their new business wins in 2018, as well as intra-group account transfers.
In China, the top three ranking is unchanged from the last release. Mindshare’s leadership is unscathed despite a slight decline in industry share in 2018. The GroupM agency remains 10 points ahead of its immediate follower Starcom. Carat is number three.
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