The latest Qualitative Evaluation report, released by RECMA 25 April, assesses media agencies on a mix of quantitative and qualitative data across various criteria including pitch competitiveness, momentum, resources, industry share, management stability, digital and diversified services capabilities and client profile.
In China, 15 media agencies are ranked with scores ranging from 22 to 1 points with five profile categories: dominant, high, good, average and low.
ZenithOptimedia has won several key new accounts over the past year, including Sands China, Supor, 20th Century Fox, Tsinghua Tongfang and CP Egg, as well as retaining clients such as Perfetti Van Melle and Siemens.
“Innovative and strategic offerings delivered by ZenithOptimedia‘s excellent staff give us the lead position," said Mykim Chikli, CEO of ZenithOptimedia Group China. "This is a fantastic achievement for the company as a whole and a recognition that hard work carries results.”