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RECMA ranks ZenithOptimedia China in lead position
RECMA’s latest Qualitative Evaluation China report puts ZenithOptimedia in top position (Dominant Profile with 22 points), Carat in second (High Profile with 19 points) and Mindshare in third (High Profile with 18 points).
Asia’s ad spend to grow but mobile will slow from 2014-2016
ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.
ZenithOptimedia China promotes Steven Chang to president; Mykim Chikli to CEO
SHANGHAI - In a triple-promotion at ZenithOptimedia, Steven Chang, current Greater China CEO, will take on the newly created role of president while Mykim Chikli, current COO, has been elevated to China CEO.
ZenithOptimedia wins $50m APAC media account for Clarins
ASIA-PACIFIC - ZenithOptimedia has won French skincare and beauty brand Clarins' media account across China, Hong Kong, Taiwan, Korea, Singapore and Malaysia.
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