Emily Tan
Nov 7, 2013

ZenithOptimedia wins $50m APAC media account for Clarins

ASIA-PACIFIC - ZenithOptimedia has won French skincare and beauty brand Clarins' media account across China, Hong Kong, Taiwan, Korea, Singapore and Malaysia.

Clarins is the latest in a string of regional account wins for ZO this year
Clarins is the latest in a string of regional account wins for ZO this year

The account is estimated to be worth US$50 million in media spend. 

Incumbent agency Carat confirmed the account shift, adding that the Asia-Pacific win had followed ZO's appointment as the brand's lead media agency in Europe earlier this year

Sources have confirmed that the Asia-Pacific pitch, held in August, involved ZO, Carat and MediaCom and was held seperately from the European pitch. 

ZenithOptimedia declined to comment. 

This is the latest in a series of account wins for ZO in the region this year. In May, the media agency won Maybank, followed by Merck and recently, SCA

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