Ranjani Raghupathi
Apr 29, 2015

Top 5 engaging campaigns: The power of coffee and clean teeth

See what Close Up, Royal Caribbean, Tresemme, Nescafe and Visa did to register on this week's Engagement Meter, curated by Unmetric.

Top 5 engaging campaigns: The power of coffee and clean teeth

Unmetric, a social media intelligence firm focused on brands uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 20 through 26 April.

1. Close Up Indonesia
Engagement Score – 1,000

Who said toothpaste is only about oral hygiene? Close Up gave fans a fun activity, asking them to sort a jumbled picture. Though it seems simple, hordes of fans were really excited and participated. The post received over 580 comments and—wait for it—over 250,000 Likes! The post was the most engaging for the brand in the week and also performed well above industry average.

Fresh Friends, urutkan puzzle di bawah ini deh untuk liat rahasia nafas segar hingga 12 jam! Dimulai dari no 1 ya!

Posted by Closeup on Sunday, 19 April 2015

2. Royal Caribbean International Singapore
Engagement Score – 1,000

Have you ever seen a cruise ship up close? They are massive! Royal Caribbean challenged fans with a fun trivia that asked how many Boeing 747s put together would equal the length of the company's ship, ‘Quantum of the Seas’. The post garnered over 14,000 Likes, 200 Shares and close to 100 Comments. (PS: The answer is five!)

Cruise trivia: How many Boeing 747 aeroplanes make up the length of our newly launched Quantum of the Seas?

Posted by Royal Caribbean International on Sunday, 19 April 2015

3. TRESemmé Phillippines
Engagement Score – 1,000

For its current campaign “Runway Ready”, the haircare brand posted this update that showcased a quote from a stylist. This got the brand over 45,000 Likes. TRESemmé elevated the quality of the post by replying to multiple comments and even guided a few fans to find the perfect type of haircare product. This comprehensive approach of engaging content and customer service got the brand in the list of top 10 most engaging posts in the personal care industry.

The runway is where two artistic giants, the hairstylist and the designer, come together to showcase the best on stage....

Posted by TRESemmé on Friday, 24 April 2015

4. Nescafe Hong Kong
Engagement Score – 1,000

In a video that received a quarter million views, Nescafe shows how coffee can solve problems. Du Xiaoqiao helped all her friends with a simple coffee break. The post received close to 4,000 Likes and 300 Shares.

星期一嘅煩惱,NESCAFÉ咖啡同娘娘杜小喬竟然可以逐一擊退?這些機會是屬於你的!杜小喬4月27日同5月4日即將落U陪你打打氣!究竟點先可以同杜小喬一齊喺三點三TAKE個COFFEE BREAK?!密切留意我哋啦! #Monday315

Posted by NESCAFÉ on Monday, 20 April 2015

5. Visa Indonesia
Engagement Score – 1,000

Kartini Day commemorates the 1879 birth of Raden Ajeng Kartini, one of the country's national heroes and a pioneer in the emancipation of Indonesian women. Visa wished all Indonesian women a special day and got over 50,000 Likes and 250 Comments and Shares on this update. The post is one of the most engaging for the brand and the industry in the last week.

Perempuan bersatu untuk saling menguatkan hingga mampu menaklukan dunia. Selamat Hari Kartini, perempuan Indonesia!

Posted by Visa on Monday, 20 April 2015


About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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