Here are the most-read stories on campaignasia.com for the week of 9 to 15 August:
1. Subway's "Ah Lian" ad in Singapore. It's intolerably grating, yet we can't look away. It's getting quite a bit of flak from its target audience. We're working on a followup story.
2. This video by Dentsu for a new Japan Rail shinkansen line in Kyushu was shot in February 2011 and was slated to run when the train began service on March 12 that year. Of course, the earthquake and tsunami happened on March 11. Dentsu pulled the ad, but it eventually leaked and for some reason picked up viral momentum this week. In any case, it's surprisingly fun and uplifting. Kudos to the people along the new shinkansen line for putting so much into greeting a new train. (Via Spoon & Tamago.)
3. Mommy's got a carving knife, and junior and daddy are bound and gagged. But as you might expect, there's an unexpected twist in this spot by JWT and Exit Films for the Melbourne Writers Festival.