Angeline Lodhia
May 7, 2019

Time to bring back the matching luggage?

To attract and hold attention amid ad clutter, start with a time-tested devotion to engaging the pattern-matching instincts of human beings.

When it comes to measuring the success of digital campaigns, most experts agree that current techniques just aren’t working.

Despite this, and in the APAC region particularly, there is still an over-reliance on vanity metrics like viewability which, while helpful in showing us that an ad has been seen, reveal very little about the impact the ad has had on the viewer. In the UK, meanwhile, the IAB has been condemning brands using CT...

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