James Bennett
Feb 3, 2015

Time for creative thinking on wearables

Will 2015 be the year that wearable tech finally reaches the tipping point for mainstream success? If so, shouldn’t we all be scrambling to use it in our marketing?

James Bennett

If that tipping point comes, surely critical mass will come in China first 

Wearable tech was always going to find a natural home in China, a nation that delights in the glamour and swagger of gadgets. After all, where else would you find a heart monitoring air purifying bra and gloves or a motor-powered, photo-luminescent cocktail dress  

While not every Chinese consumer craves the cocktail dress, according to a...

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