Time appoints Publicitas for media sales in Australia

The appointment comes after Time magazine announced last November that it would transfer its operations in Sydney and Auckland to its regional office in Hong Kong.

The revamped sales structure will see a team of professionals drawn from the Australian media industry to provide a "dedicated resource" to sell its Time and Fortune titles.

Charlton D'Silva, CEO of Publicitas said in a statement: “The Time brand represents the ultimate in blue chip media value for advertisers wanting to reach an affluent and elite audience. Time's readership and circulation continue to grow - this is a reflection of the need of Australians to have an unbiased and reliable global information source.”

Andrew Butcher, publishing director of Time and Fortune Asia Pacific, added: “We aim to provide a high level of media sales expertise through Publicitas to each of the major Australian advertising markets and provide our clients, old and new, with an exciting range of advertising opportunities.”