Consumers can share how they have been good this year on Tiger Beer’s Facebook page to score a pair of invites to this exclusive event, which will be held at the Pit Building on 22 December.
To bring the “Have You Been Good This Year?” campaign down to the streets of Singapore, Tiger Beer will also launch the 'Tiger Christmas Phone Booth' installation, which will pop up at prominent locations including Clarke Quay, Raffles Place and St. James Power Station in the coming weeks.
Members of the public 18 years and older can make a call to Tiger Beer’s “Santarina” to share how they have been good this year. The person with the most creative entry per location will receive a year’s supply of Tiger Beer.
Tiger Beer’s festive campaign is supported by advertising in the out-of-home, television, print and online platforms as well as on Facebook.
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