Ad Nut
Jan 22, 2016

Tiger Beer fires up wok in street food-themed spot

From Australia: 'Wok', for Tiger Beer (Heineken Asia Pacific) by Droga5 Sydney and the Sweet Shop

Tiger Beer fires up wok in street food-themed spot

This is a great-looking film, and it makes Ad Nut's mouth water (a rodent cannot live by nuts alone, you know). Ad Nut is sure the film will play well in Singapore, Vietnam and KL, the three locations where it was filmed. But the work will be launching in Australia before rolling out to other global markets, and Ad Nut wonders whether the association with street food will mean anything there, or in fact mean something negative.

Droga5 Sydney closed in late 2015, so this is in effect a 'posthumous' release. 


Client: Heineken Asia Pacific
Product: Tiger Beer
Agency: Droga5, Sydney
Creative Chairman: David Nobay
Creative Director: Andy Fergusson
Copy Writer: Gavin Chimes
Art Director: Tommy Cehak
Senior Business Director: Richard Sweetman
Head Of Content: Holly Alexander
Production Company: The Sweet Shop
Director: SEGA 
Executive Producer: Wilf Sweetland/Edward Pontifex/Daniel Ho
DOP: Pedro Del Ray 
Art Director:  Jimmy Bong (KL), Darren Lovejoy (Vietnam), James Page (Singapore)
Editor & Company: Andrew Holmes / Offline Editor, Joe Morris / Offline Editor (30 Sec) C/O Heckler
Post Production & City: Heckler / Sydney
Sound Design/Remix: Song Zu Singapore


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