Ad Nut
Jan 22, 2016

Tiger Beer fires up wok in street food-themed spot

From Australia: 'Wok', for Tiger Beer (Heineken Asia Pacific) by Droga5 Sydney and the Sweet Shop

Tiger Beer fires up wok in street food-themed spot

This is a great-looking film, and it makes Ad Nut's mouth water (a rodent cannot live by nuts alone, you know). Ad Nut is sure the film will play well in Singapore, Vietnam and KL, the three locations where it was filmed. But the work will be launching in Australia before rolling out to other global markets, and Ad Nut wonders whether the association with street food will mean anything there, or in fact mean something negative.

Droga5 Sydney closed in late 2015, so this is in effect a 'posthumous' release. 

CREDITS

Client: Heineken Asia Pacific
Product: Tiger Beer
Agency: Droga5, Sydney
Creative Chairman: David Nobay
Creative Director: Andy Fergusson
Copy Writer: Gavin Chimes
Art Director: Tommy Cehak
Senior Business Director: Richard Sweetman
Head Of Content: Holly Alexander
Production Company: The Sweet Shop
Director: SEGA 
Executive Producer: Wilf Sweetland/Edward Pontifex/Daniel Ho
DOP: Pedro Del Ray 
Art Director:  Jimmy Bong (KL), Darren Lovejoy (Vietnam), James Page (Singapore)
Editor & Company: Andrew Holmes / Offline Editor, Joe Morris / Offline Editor (30 Sec) C/O Heckler
Post Production & City: Heckler / Sydney
Sound Design/Remix: Song Zu Singapore

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Tags

Related Articles

Just Published

3 hours ago

See the full winners results from the APAC Effies

BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.

1 day ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

1 day ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

1 day ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.