tiger
Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment
Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.
Son Heung-Min kicks off multi-market Tiger Beer campaign
Exclusive: The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign.
Tiger Beer snarls at adversity in new campaign
'Yet here I am', the brand proclaims in a Publicis Communications campaign that hinges on the beer's origins.
Locked out of bars, how Heineken and Tiger Beer are adapting during COVID-19
The brand director of Tiger and Heineken in APAC explains how the beer brands are aiming to contribute, not just communicate, during the crisis.
Tiger Street Football kicks off in Vietnam
Long-running soccer festival brings ex-pro Rio Ferdinand on board.
Tiger Beer's first retail space aims glocal
Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.
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