The brand director of Tiger and Heineken in APAC explains how the beer brands are aiming to contribute, not just communicate, during the crisis.
Long-running soccer festival brings ex-pro Rio Ferdinand on board.
Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.
The brands and the wildlife NGO, along with Marcel Sydney, collaborated with emerging artists to create a unique clothing collection that raises awareness about the plight of wild tigers.
Tiger Beer launches its street football festival in Cambodia with a campaign through Cream Cambodia.
HONG KONG - As Tiger debuts ‘Air-Ink’ in Hong Kong to apparently tackle air pollution and get people enjoying the outdoors again, the campaign leaves a small impression and less of an impact than hoped.
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