Exclusive: The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign.
'Yet here I am', the brand proclaims in a Publicis Communications campaign that hinges on the beer's origins.
The brand director of Tiger and Heineken in APAC explains how the beer brands are aiming to contribute, not just communicate, during the crisis.
Long-running soccer festival brings ex-pro Rio Ferdinand on board.
Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.
The brands and the wildlife NGO, along with Marcel Sydney, collaborated with emerging artists to create a unique clothing collection that raises awareness about the plight of wild tigers.
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