AD BRIEF: In this launch campaign from Le Pub (Publicis) the South Korean rapper takes his audience to a place they've never experienced before.
Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.
Exclusive: The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign.
'Yet here I am', the brand proclaims in a Publicis Communications campaign that hinges on the beer's origins.
The brand director of Tiger and Heineken in APAC explains how the beer brands are aiming to contribute, not just communicate, during the crisis.
Long-running soccer festival brings ex-pro Rio Ferdinand on board.
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