Mar 28, 2019

The Sydney hotel taking personalisation to a new level

Agile and convenient with great views of Darling Harbour, Hyatt Regency Sydney is a top choice for those looking to customise their events.

The Maritime ballroom seats up to 1000 in a theatre setting
The Maritime ballroom seats up to 1000 in a theatre setting

We've all been there: you're in the middle of a presentation, suddenly, the screen goes all black, and no amount of tinkering with the remote or projector will turn it back on. In the past, that might have involved either ringing the front desk frantically, or scampering around the hotel grounds for IT support, but at Hyatt Regency Sydney, you can make a request for tech support (and coffee refills while you're at that) via the Event Concierge app, and a relevant personnel will respond to you in real-time.

When Hyatt Regency Sydney opened in 2016, it was massive in both size and investment: 892 rooms, of which 130 are Club level rooms and suites, more than 3,700 square meters of meeting and event space, a rooftop bar, one restaurant, a club lounge with water views and a 24-hour fitness centre. The redevelopment cost a cool AUD250 million.

And while that still impresses, the hotel has done more than upgrade its hardware - it has also launched a number of platforms, including the aforementioned Event Concierge, to deliver customised experiences to event planners and business travellers.

Hyatt Regency Sydney was redeveloped to a tune of AUD250 million

“The needs and preferences of our guests continually evolve as we start to see younger generations come through the hotel,” says Matthew Talbot, Director of Sales and Marketing. “In recent years, [we have] introduced a number of digital platforms to help us better measure and respond to the preferences and needs of our guests.”

One of such initiatives is Hyatt platform. The chain-wide system allows you to input and store your personal preferences, be it foam pillows or Malbec, all of which can be pulled up on your next visit to the hotel, or one from the same hotel group.

Another is ‘Hyatt Has It’. While not a digital platform, it allows guests to borrow or buy items that didn’t fit into their luggage, including yoga mats, adapters and hair irons.

The hotel is also going big on green to cater to the health-conscious. Aside from a health menu, guests could make their own salads and enjoy it in the hotel’s restaurant or make a selection from the vast in-room room dining menu and enjoy in the comfort of their rooms.

Sometimes bigger is better, and Hyatt Regency Sydney’s wide-ranging event and meeting spaces allows it to cater to a range of activities. Equipped with two ballrooms, with a capacity of 1000 each in a theatre setting, and a whopping 21 meeting rooms, it is an ideal pick for anything from buttoned-up formal meetings to casual ice-breaking sessions.

The Maritime Ballroom accommodates 700 in a banquet setting

Club level guests also have access to the Regency Club – equipped with a boardroom, semi-private nooks, and proffering all-day-long complimentary beverages and evening canapés, it is perfect for casual meetings.

Personalisation also means catering to travellers wanting to combine 'business' and 'leisure', especially in a city like Sydney, where tourist attractions abound.

Located in the heart of Sydney’s CBD, the hotel is within walking distance of Darling Harbour and Barangaroo reserve. Both Sydney Opera House and Sydney Harbour Bridge are within a 15-min ride away.

Within the hotel, guests can take their pick of several dining experiences available. Dig into pub favourites at Dundee Arms, one of Sydney’s oldest surviving pubs, or enjoy the daily catch at Sailmaker offering seafood and grill. When night befalls, ascend to the Zephyr Sky Bar, and sip on vintage rum barrel-aged cocktails while taking in panoramic views of Darling Harbour.

Zephyr bar enjoys thrilling views of Darling Harbour

Hyatt Regency Sydney is a hotel that listens to the needs of its guests and clients. At the end of the day, isn’t that what every customer wants?


Related Articles

Just Published

10 hours ago

Creative Minds: Rosie Stone on becoming an ...

The Leo Burnett creative made quite a U-turn from writing Justin Bieber articles to solving briefs, creating campaigns and finding 'aha' moments in advertising. Here's her story.

12 hours ago

What the Disney—Reliance merger means for marketers ...

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

13 hours ago

Global new business spotlight: Publicis dominates ...

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

13 hours ago

'It’s time to move': Google’s VP, Global Ads on ...

Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.