Matthew Carlton
Jan 6, 2011

The sweet taste of consumer success

With more disposable income, consumers in emerging markets are indulging their sweet-tooth and leading confectioners can't wait to get a piece of the action.

The growing Asian economies and rising consumer affluence have resulted in consumers gradually trading up from sugar to chocolate confectionery, fueling the advance on the region’s sweet-toothed consumers from Western confectionery heavyweights. The two nations leading this sector growth India and China. 

A recent report from Datamonitor on the Indian confectionery market revealed that over 200 new confectionery products were launched during 2009 with sugar confectionery leading the way, closely followed by chocolate. Saurabh Sharma, planning partner, Ogilvy...

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