Staff Reporters
May 22, 2019

The eye-watering new tab for ad fraud: US$42 billion

With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.

Despite relentless conversations over tackling what many call the advertising industry’s greatest threat, ad fraud is predicted to increase to US$42 billion worldwide in 2019, according to a new study from Juniper Research.

The number represents a 21% hike on the US$35 billion advertisers lost to fraudsters through online, mobile and in-app advertising in 2018. Even more concerning is the report’s prediction that the problem will get significantly worse, with ad fraud set...

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