Jessica Goodfellow
Oct 8, 2019

The ad fraud outlook in Asia: challenges, tips & solutions

Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.

Bots have outnumbered humans on the internet for several years. But now the so-called 'inversion' has arrived, where bots are getting increasingly sophisticated at masquerading as humans, and going after premium environments like connected TVs that offer high CPMs. The only thing a bot can’t do is buy something, but they can extract hundreds of millions of dollars in ad revenue in a very short amount of time.

Where mitigating fraud should be...

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