Emily Tan
Dec 3, 2014

Text100 HK wins digital remit for Four Seasons APAC

HONG KONG - Four Seasons Hotels has selected Text100 Hong Kong to handle its digital and email marketing duties in Asia-Pacific, displacing TBWA.

The Four Seasons Guangzhou
The Four Seasons Guangzhou

Sources have told Campaign Asia-Pacific that the final pitch was between incumbent agency TBWA Hong Kong, Alchemy Hong Kong and Text100. 

The win is an interesting coup for Text100, formerly known as Bite Asia-Pacific, as the agency is best known for its work in public relations. 

It is believed that TBWA still retains the hotel brand's global creative account which is currently under review. The review, which was launched in August, and is managed by R3. The Four Seasons spends an estimated US$40 million annually on Media. 

TBWA has held the global creative account since 2012 when its London office beat Y&R and M&C Saatchi. 

The review was triggered by the hotelier's growth in China, Brazil and India, AdWeek reported when the pitch began. The company is also looking to place greater emphasis on digital marketing. 

When contacted, TBWA declined to comment. Neither R3, Text100 nor Four Seasons could be reached by press time. 

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