Holding company Next Fifteen merged Bite and Text100 in Asia and Europe in 2014.
HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.
HONG KONG - Four Seasons Hotels has selected Text100 Hong Kong to handle its digital and email marketing duties in Asia-Pacific, displacing TBWA.
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
ASIA PACIFIC - As brands increasingly seek integrated approaches to campaigns and marketing strategies, PR agencies have been revamping their organisations in order to meet clients’ changing needs, as well as attract more varied talent.
HONG KONG - US-based consumer-electronics maker Jawbone has chosen Bite for strategic counsel and public relations for the Asia-Pacific launch of its Up product, a wristband the works with smartphone apps to give the user health and wellness insights.
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