New name reflects an intention to set a standard for the next generation of global agencies, according to the company.
Holding company Next Fifteen merged Bite and Text100 in Asia and Europe in 2014.
The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.
Agency will develop the company’s digital presence.
Text100 CEO Aedhmar Hynes speaks on fallout suffered by some brands following the election of Trump, and the agency’s course to transform itself.
Lee Nugent takes over as APAC director, as Anne Costello becomes regional chair.
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