Staff Reporters
Sep 1, 2010

Text 100 Sydney takes PR duties for Fuji Xerox Australia

SYDNEY - Fuji Xerox Australia has appointed public relations consultancy Text 100 Sydney.

Text 100 Sydney takes PR duties for Fuji Xerox Australia

Text 100 has won the account following a competitive pitch. The public relations agency will focus on elevating the Fuji Xerox brand beyond the printer and copier category as a leader in integrated document services and sustainability.

“We’re looking forward to challenging market perceptions of what Fuji Xerox Australia is and what the document of the future might be,” said Adrianne Kern, managing consultant at Text 100 Sydney.

Pam Fleming, corporate communications manager at Fuji Xerox Australia, adds, “Text 100 demonstrated a strong understanding of our business and presented a bold plan that showed impressive clarity of thought.”

Fuji Xerox Australia recently acquired Australia’s largest independent print solutions provider Upstream Print Solutions. This marks a great leap in business growth for Fuji Xerox.

According to a release issued by Fuji Xerox, the Australian operation is the biggest sales and services territory in the Asia-Pacific region.

Recent wins reported for Text 100 Australia include Cisco and Yahoo7.

Related Articles

Just Published

37 minutes ago

These 20 ads were the most effective of 2020: Kantar

Heineken's 'Cheers to all' takes the top position and APAC work gets two mentions on the list of 2020's most effective ads, compiled from 10,000 contenders by Kantar's Link pre-testing solution.

10 hours ago

In-housing is here to stay and growing

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.

11 hours ago

David Beckham finds escape in global Maserati ...

This is the debut work for the car brand by Droga5 London.

11 hours ago

Agency giants can continue renaissance with more ...

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.