Marketing head Anne Marie Squeo and agency partner Code and Theory on blowing up a 100-year-old brand.
Helene Blanchette, go-to-market strategy manager for international business group Fuji Xerox Asia Pacific, shares her thoughts on five 'must dos' for a successful one-to-one marketing approach.
A growing number of brands in Asia are opting to work with agencies on a project basis. But do the region’s marketers feel this is signalling the end of the agency-of-record relationship? We've asked five marketers.
The Wall Street Journal (WSJ) has extended its flagship iPad app to include separate regional editions for users in Europe and Asia.
BBC's new series called 'Technology of business' sponsored by Xerox will air 24 short features that illustrate businesses who have used social media to increase productivity and profitability.
SYDNEY - Fuji Xerox Australia has appointed public relations consultancy Text 100 Sydney.
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