May 27, 2020

Xerox shakes off legacy cobwebs and powers into cultural relevancy

Marketing head Anne Marie Squeo and agency partner Code and Theory on blowing up a 100-year-old brand.

Feb 9, 2011

Five things you need to know about one-to-one marketing

Helene Blanchette, go-to-market strategy manager for international business group Fuji Xerox Asia Pacific, shares her thoughts on five 'must dos' for a successful one-to-one marketing approach.

Oct 25, 2010

The AOR model comes under fire in Asia

A growing number of brands in Asia are opting to work with agencies on a project basis. But do the region’s marketers feel this is signalling the end of the agency-of-record relationship? We've asked five marketers.

Oct 25, 2010

WSJ launches Europe and Asia apps

The Wall Street Journal (WSJ) has extended its flagship iPad app to include separate regional editions for users in Europe and Asia.

Oct 4, 2010

BBC partners with Xerox to illustrate role of technology in business

BBC's new series called 'Technology of business' sponsored by Xerox will air 24 short features that illustrate businesses who have used social media to increase productivity and profitability.

Sep 1, 2010

Text 100 Sydney takes PR duties for Fuji Xerox Australia

SYDNEY - Fuji Xerox Australia has appointed public relations consultancy Text 100 Sydney.