Helene Blanchette
Feb 9, 2011

Five things you need to know about one-to-one marketing

Helene Blanchette, go-to-market strategy manager for international business group Fuji Xerox Asia Pacific, shares her thoughts on five 'must dos' for a successful one-to-one marketing approach.

Helene Blanchette, go-to-market strategy manager,  Fuji Xerox AP

1. Have an integrated strategy. Assess the challenges you wish to overcome in your marketing approach, define goals on which you will measure the success of the programme and above all, do not select the channels of delivery before the strategy is defined. 

The strategy of communication should be a customer driven approach and directly impact the set goals and resolve the challenges, while the media of delivery should be seen as the tools used to communicate...

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