TED’s ‘Ads worth spreading challenge’ looks to “reinvent, inspire and engage audiences with a new definition of what advertising can mean in the digital age”.
Speaking of the initiative searching for ads that make a difference, TED curator Chris Anderson said, “If advertising is so great, why the hell is it largely failing on the web today?”
Companies are encouraged to submit their most visionary video campaigns created between January 2010 and January 2011 and between 30 second and five minutes long.
Following the submission deadline on 10 January 2011, a judging panel will pick the ten best entries to showcase at the TED 2011 conference from 28 February to 4 March 2011 in Long Beach, California. The submissions will also air on TED.com free of charge for one week in March.
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