MediaMath launched MediaMath Audiences in Australia, New Zealand, Singapore and India.
Based on a database of more than 1 billion consumers, the offering lets clients easily activate against highly predictive audiences in an omnichannel way through a self-serve UI in MediaMath’s DSP demand-side platform, the company said.
MediaMath Audiences includes four proprietary data offerings
- MediaMath Lookalike Audiences...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events