Concerns over inventory quality are main factor in preventing media buyers from buying in-app inventory programmatically, with 51% citing brand safety concerns and 48% citing ad fraud, says a PubMatic X Digital InFact survey
Is the future of advertising going to be programmatic and mobile? For Asia, the answer is a resounding yes, says Joelle Siew, senior manager, advertiser solutions at PubMatic Singapore.
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
For a DSP, increasing win-rate is more than just a short-term ROI benefit.
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