An Asia Pacific survey is giving us a better sense of what motivates agency marketing professionals to take their careers to in-house brand teams.
Grace Blue’s 2019 Migration Report surveyed 319 senior marketers in Australia, China and Singapore. Samples in Singapore 30% and China 28% had higher percentages of people with agency experience in their ranks than in Australia 21%. But more importantly, there were many common reasons why agency creatives...
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