Robert Sawatzky
Apr 15, 2019

Talent jumping ship from agency to brand is not just about names and perks: Grace Blue

TOP OF THE CHARTS: Recruitment firm’s 2019 Migration Report argues work-life balance and meaningful work is what’s spurring the moves.

An Asia Pacific survey is giving us a better sense of what motivates agency marketing professionals to take their careers to in-house brand teams. 

Grace Blue’s 2019 Migration Report surveyed 319 senior marketers in Australia, China and Singapore.  Samples in Singapore 30% and China 28% had higher percentages of people with agency experience in their ranks than in Australia 21%.  But more importantly, there were many common reasons why agency creatives...

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