Staff Reporters
Aug 11, 2011

Sue Mulhall appointed JWT's global business director for Lux

GLOBAL - JWT has appointed Sue Mulhall as global business director for Unilever's Lux skin brand.

Sue Mulhall, global business director for Lux account
Sue Mulhall, global business director for Lux account

Based in Singapore, Mulhall will be responsible for overseeing Lux Skincare worldwide and report to Jagdip Bakshi, JWT's global team leader on Unilever. She takes the place of previous global business director on the account Sam Williams who returned to London to pursue personal interests.

She joins the agency after a stint at Leo Burnett in Milan where she worked on Procter & Gamble's (P&G's) Femcare business across international markets.

Sue got her start in advertising and marketing in Australia where she held stints on both the agency and client side for eight years before moving to London. In addition to P&G, Sue’s client experience includes top multinational brands: Kellogg's, Telenor, Sonera, Barclays, Visa, and Triumph.

“Sue’s reputation and experience in managing international business gives us the confidence that she is the right leader for our Lux global account,” said Bakshi. 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.

3 hours ago

Hakuhodo creatives look through the Cannes crystal ...

Creatives from Wolf BKK, Hakuhodo Vietnam and Hakuhodo Sync handpick Lion hopefuls from the region.

3 hours ago

Move and win roundup: Week of June 9, 2025

The Guardian, and more, in our weekly collection of people moves and account news.

4 hours ago

The next SEO: Why generative engine optimisation ...

OPINION: AI-generated answers are the new front door to your brand. The winners will be those who learn to show up, not just rank, says AI Capitol founder Lionel Sim.