According to the agency: "Over the years Sprite has become synonymous with smart thinking. Clarity of thought combined with a bit of ingenuity has forever bailed out the Sprite protagonist from a tight situation."
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Get to know the creative group head at Zeno Group whose son is the only respite he needs at the end of a bad day.
An advocate for diversity and empowering those around her, Federigan-Chua managed to record incredible growth after being handed the reins of running her own agency.
The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.