Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”
REGIONAL - Longtime McCann veteran Pratik Thakar, most recently vice-president and chief strategy and innovation officer for Grey Group Greater China, has taken up a new Asia-Pacific role as head of Pacific Group creative and content excellence at Coca-Cola.
SHANGHAI - Sprite has again mixed basketball and pop music in the form of Los Angeles Lakers' Kobe Bryant and hip-hop star Jay Chou for its new TV commercial.
SHANGHAI - Leo Burnett has created a campaign using 1,500-metre freestyle record-holder Sun Yang to promote Coke's newest miniature packs - part of its marketing push ahead of the London Olympics.
JAKARTA - Coca-Cola has awarded its entire sparkling portfolio to McCann Worldgroup in Indonesia, encompassing the Fanta, Sprite and Coca-Cola brands.
In line with Sprite's own theme of sparking creativity, Sprite China pulled together a show at the Shanghai Granda Stage on 21 July, combining basketball and music. the A-list line up included NBA superstar Kobe Bryant and the King of Chinese pop, Jay Chou, together with other Chinese celebrities like Fahrenheit and JJ Lin. A total of US$340,000 in ticket revenue was donated to the China Youth Development Foundation to improve basketball facilities at Project Hope schools in China.
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