Aug 25, 2022

Does this Sprite ad promote its competitors?

A curious campaign by Ogilvy leaves audiences wondering if the beverage brand is advertising for its competitors.

May 13, 2022

Behind Sprite’s first-ever global rebrand

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Apr 20, 2022

Sprite wants India to stay cool and calm during the summer

The film was conceptualised by Ogilvy.

Oct 7, 2019

Sprite mixes it up in China with 'alternative' couples... maybe.

Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”

Mar 4, 2013

Creative veteran Pratik Thakar takes up senior Asia-Pacific role at Coca-Cola

REGIONAL - Longtime McCann veteran Pratik Thakar, most recently vice-president and chief strategy and innovation officer for Grey Group Greater China, has taken up a new Asia-Pacific role as head of Pacific Group creative and content excellence at Coca-Cola.

Mar 6, 2012

Kobe Bryant & Jay Chou face off again in Sprite TVC rematch

SHANGHAI - Sprite has again mixed basketball and pop music in the form of Los Angeles Lakers' Kobe Bryant and hip-hop star Jay Chou for its new TV commercial.