Rhandell Rubio
Sep 26, 2011

SPRG awarded one-year retainer for the Singapore Kindness Movement

SINGAPORE - Strategic Public Relations Group (SPRG) Singapore has won a one-year retainer for the Singapore Kindness Movement to support the non-government organisation's overall communications outreach in the country.

Singapore Kindness Movement appoints SPRG

SPRG will be responsible for providing strategic communications counsel, overseeing all communications efforts, media relations and publicity initiatives of all SKM-related activities in the Singapore market for a one-year period.

The Singapore Kindess Movement SKM arose from a call by then Singapore prime minister Goh Chok Tong in his 1996 new year message, highlighting the need for Singapore to become a gracious society by the 21st century. Goh declared that considerate social...

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