Staff Reporters
Aug 27, 2015

Spikes 2015 preview: PHD to host 'game show', give away book

SINGAPORE - Four intelligent humans will take part in a quiz show about artificial intelligence on Friday, 11 September at Spikes Asia 2015.

Spikes 2015 preview: PHD to host 'game show', give away book

Hosted by PHD, the Spikes Asia 2015 session ties into the Asia launch of company's book, Sentience: The Coming AI Revolution and the Implications for Marketing.

Moderated by Chris Stephenson, PHD’s APAC head of strategy and planning, the session will test a diverse set of contestants on the subject of AI whilst also debating the implications of AI-enabled marketing, according to the company.

The four contestants:

  • Julian Corbett: Founder and CEO of playTMN
  • Rob Campbell: Regional head of strategy, Wieden and +Kennedy
  • Jean Danker: MediaCorp Class 95FM DJ
  • Wynthia Goh: Director of digital and social, SAP Asia Pacific and Japan

Each of the contestants is a leader in his or her field and will bring a fresh perspective and energy to the stage, said Susana Tsui, PHD’s APAC CEO.

Stephenson described artificial intelligence as "a new utility that uses the data from billions of people and objects to perform tasks, provide services and adapt and learn as it does so".

"Marketing and communications won’t be spectators to this greatest show on earth—they will be transformed by it," he added. "In Sentience, PHD again explores how technological advancement will create tantalising possibilities for marketers and agencies."

The book provides a history of AI and offers a peek into the AI-driven world of 2029, according to the company.

The game-show session takes place at 12:05 pm on Friday, 11 September on the Inspiration Stage at Spikes Asia.

Spikes delegates will also be able to request a free copy of the book through the official 2015 Spikes Asia App, presented by PHD. More information on the all-new version of the app will be available soon.

The book, originally introduced at Cannes earlier this year, is also available for purchase from Amazon, the iBookstore and Google Play. All proceeds go to UNICEF.

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