Faaez Samadi
Jan 16, 2018

SPH, StarHub extend content and marketing partnership

New agreement continues collaboration on advertising, content and marketing services.

StarHub CEO Tan Tong Hai and SPH CEO Ng Yat Chung (Source: StarHub)
StarHub CEO Tan Tong Hai and SPH CEO Ng Yat Chung (Source: StarHub)

Singapore Press Holdings and local telco StarHub today announced they are renewing their partnership on data, advertising and marketing services.

Having completed their initial two-year collaboration, both parties have extended it for another two years, continuing to combine their resources in advertising sales, content creation and distribution, data analytics, and marketing.

The original partnership, signed in March 2016, saw SPH’s sales team tie up with StarHub’s content and distribution platforms, offering integrated advertising and branding packages to businesses across print, TV, digital, mobile and out-of-home.

The new memorandum of understanding includes furthering the partnership into the healthcare, retail and education sectors. SPH and StarHub will also seek to collaborate on offerings related to the internet of things, smart retail and other technological developments.

Ng Yat Chung, SPH CEO, said the renewed partnership will create new business opportunities for both brands.

Tan Tong Hai, StarHub CEO, said: “This renewal not only underlines our shared commitment to delivering richer content and experiences to our customers, it also takes our partnership to the next level by breaking new ground in non-media collaboration.”

Related Articles

Just Published

1 hour ago

InMobi and Gojek partner on audience targeting, ...

Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.

2 hours ago

Ogilvy consolidates offerings under one unit in AUNZ

Creative and brand specialties will merge with PR and Health under a newly created leadership team.

2 hours ago

MediaMonks hires Joao Flores as ECD in SEA, Korea ...

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

2 hours ago

Move and win roundup: Week of March 1, 2021

Culture Group, Grey, UM, MediaMonks, IMMedia and more to come in our weekly collection of people moves and account news.