CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.
New and renewing mobile customers will get three months of free Prime membership.
To celebrate Singapore’s 54th birthday, the telco is highlighting the overlooked women in the nation’s past.
Decision ends a 12-year relationship with DDB.
New agreement continues collaboration on advertising, content and marketing services.
SINGAPORE - In celebration of National Day 2013, StarHub, Singapore’s info-communications provider, has partnered with DDB Singapore and the celebrity blogger Mr Brown to invite Singaporeans to share what makes them proud to be Singaporean—up to and including speaking 'Singlish'.
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