Staff Reporters
Jan 24, 2020

How Verizon, Starhub and Carat drove cost-effective sales of Samsung's Note 9

CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.

Background and objectives

One of the biggest challenges for marketers today is driving conversions consistently and cost effectively. Working with Verizon Media and Carat the media agency for StarHub, StarHub used artificial intelligence and programmatic delivery to build a solution to try to address these challenges.

StarHub wanted to target users interested in mobile phones and the latest modelsthe ultimate objective being to drive purchases of the...

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