Gideon Spanier
Nov 28, 2018

Sorrell and MediaMonks lift lid on S4 Capital's ambitions

Media buying, particularly performance marketing, is high on the agenda, Sir Martin Sorrell and Victor Knaap revealed at a Campaign event in London.

L-R: Sir Martin Sorrell, Victor Knaap

Sir Martin Sorrell and Victor Knaap offered lots of clues about S4 Capital’s future when they spoke at Campaign’s exclusive Breakfast Briefing event in London Tuesday.

Sorrell, the S4 Capital executive chairman, and Knaap, chief executive of content production company MediaMonks, said moving into digital media planning and buying, particularly performance marketing, was a priority.

Sorrell said S4 Capital, which he founded in May, will help clients if they want to...

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