Olivia Parker
Aug 9, 2018

Sorrell a 'very small dot in the rearview mirror': Superunion CEO

In Asia to see how his newly formed company is settling in, Jim Prior talks to Campaign Asia-Pacific about the agency's future, the impact of a pending trade war in China and how to avoid homogeneity in an age of mass digital transformation.

Jim Prior, global CEO of Superunion

Martin Sorrell “Honestly, we’ve moved on,” says Jim Prior, the global CEO of WPP’s seven-month old brand agency project, Superunion. Prior is in Hong Kong to see how well his newly minted company, which united five legacy WPP shops under one roof, is bedding down in the region. Though he worked with Sorrell for many years, questions about WPP’s former chief executive, whose new company S4 Capital has recently begun to hunt in the same woods...

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