Showcasing its product credentials, Snickers’ latest campaign was meant to establish the chocolate bar as the top snack brand in Southeast Asia by 2009.
The integrated campaign will run for the next two months until January 2009 and will comprise of a TVC, outdoor, and print elements in Singapore, Malaysia and the Philippines. In the latter market, an online drive on social networking sites has also been launched.
The integrated campaign will run for the next two months until January 2009 and will comprise of a TVC, outdoor, and print elements in Singapore, Malaysia and the Philippines. In the latter market, an online drive on social networking sites has also been launched.
Targeted at males aged 16-24 who are constantly on the go and in need of energy, the campaign positions Snickers as “man fuel on the go”.
