Gabey Goh
Apr 6, 2016

Sizmek launches next-gen platform to empower omnichannel marketing

SINGAPORE – As Sizmek rolls out MDX-NXT, its next generation open ad management platform, Asia-Pacific VP Jordan Khoo talks to Campaign Asia-Pacific about plans for the region and the state of play in programmatic, mobile, video and data.

Sizmek's new service claims to enhance ROI across mobile, video, display and programmatic

The launch of the new MDX-NXT platform marks a significant milestone for the ad tech company, amounting to a rebuild of its ad tech stack to a “cloud-based modular suite”.

“We’ve built this powerful platform from the ground up,” said Khoo. “It takes the complexity out of digital campaign management, and frees up ad operations teams to engage in more high-value strategic work.”

Touted to enable agencies and brands to get...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

GSK launches global creative review for pharma business
16 hours ago

GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

Havas Group restructures Asia-Pacific leadership
1 day ago

Havas Group restructures Asia-Pacific leadership

APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.

'Commercial models need to catch up to live sports consumption' says F1 tech provider
1 day ago

'Commercial models need to catch up to live sports ...

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.

See it Be it finalists on female leaders they look up to
1 day ago

See it Be it finalists on female leaders they look ...

Finalists of Spikes Asia's women acceleration programme open up about the leaders who truly inspire them.