The launch of the new MDX-NXT platform marks a significant milestone for the ad tech company, amounting to a rebuild of its ad tech stack to a “cloud-based modular suite”.
“We’ve built this powerful platform from the ground up,” said Khoo. “It takes the complexity out of digital campaign management, and frees up ad operations teams to engage in more high-value strategic work.”
Touted to enable agencies and brands to get...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events