Racheal Lee
Aug 5, 2013

Singapore Tourism Board names M&C Saatchi for global MICE assets

SINGAPORE - The Singapore Tourism Board (STB) has named M&C Saatchi Singapore as the creative agency to develop and produce MICE (meetings, incentives, conferences and exhibitions) marketing assets to build the sector’s branding profile.

Singapore Tourism Board names M&C Saatchi for global MICE assets

The scope of work includes the development of assets including print, advertorials, and video content for worldwide usage. Tanuj Philip, CEO and founding partner of M&C Saatchi Singapore, noted that a number of senior talent within the agency have direct experience working on the STB account in the past, particularly on the MICE segment.

STB called the pitch in March, looking for an agency to develop a series of MICE marketing assets to help drive foreign delegate attendance and spend. The new marketing assets should be held together by a visual mnemonic to ensure a common identity across the assets.

Among the agencies that submitted the tender were Asatsu-DK Singapore, BBH Singapore, Brand Courage, DW Communication, Formul8, The Alchemy Partnership, Thinkads, Up BrandBuzz and Yuan Associates.

According to the government tender portal gebiz.gov.sg, the business awarded to M&C Saatchi was worth US$572,125 (SG$727,400).

Related Articles

Just Published

13 hours ago

Mid-level female creatives don't feel 'heard'

This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.

13 hours ago

It's past time to eliminate gender biases in design

From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.

13 hours ago

IWD campaigns: Angry, funny, clever and inspirationa...

See how organisations and agencies from around APAC have chosen to mark International Womens Day 2021.