Racheal Lee
Aug 5, 2013

Singapore Tourism Board names M&C Saatchi for global MICE assets

SINGAPORE - The Singapore Tourism Board (STB) has named M&C Saatchi Singapore as the creative agency to develop and produce MICE (meetings, incentives, conferences and exhibitions) marketing assets to build the sector’s branding profile.

Singapore Tourism Board names M&C Saatchi for global MICE assets

The scope of work includes the development of assets including print, advertorials, and video content for worldwide usage. Tanuj Philip, CEO and founding partner of M&C Saatchi Singapore, noted that a number of senior talent within the agency have direct experience working on the STB account in the past, particularly on the MICE segment.

STB called the pitch in March, looking for an agency to develop a series of MICE marketing assets to help drive foreign delegate attendance and spend. The new marketing assets should be held together by a visual mnemonic to ensure a common identity across the assets.

Among the agencies that submitted the tender were Asatsu-DK Singapore, BBH Singapore, Brand Courage, DW Communication, Formul8, The Alchemy Partnership, Thinkads, Up BrandBuzz and Yuan Associates.

According to the government tender portal gebiz.gov.sg, the business awarded to M&C Saatchi was worth US$572,125 (SG$727,400).

Related Articles

Just Published

3 hours ago

See the full winners results from the APAC Effies

BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.

1 day ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

1 day ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

1 day ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.