Simply Her is adding a bolder look to its masthead and fonts. It is also releasing a more structured and simplified layout aimed at 'time-strapped readers'.
The publication has stepped up its content, giving readers 25 per cent more pages with articles on fashion, beauty and shopping. New sections in the September issue include 'Live made easy', 'Home & kids', 'Workshop', 'Wardrobe workout' and 'Team about town'.
According to editor Penelope Chan, “We’ve brought a sense of sharing into our stories, showcasing more readers in our makeovers and real-life stories.”
Chan also mentions the publication is encouraging more readers to participate through testing products, contributing cope strategies at work and at home, fashion and beauty tips, time-saving tricks and tried-and-trusted recipes.
The new issue of Simply Her is available at selected retail outlets in Singapore. Readers can enjoy discounts and treats at places like Spinelli, Barracks at House, Haagen Dazs and Patisserie Glace.
Aug 19, 2010
Simply Her magazine in Singapore tries on a new look
SINGAPORE - SPH Magazines’ women publication Simply Her is revamping its cover, style and content this September.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
The Information
6 hours ago
I feel therefore I do: Why ads should appeal to the ...
Advertising’s obsession with tech can come at the expense of emotional engagement—and that can lead to homogeneous, boring ads, writes the Uncommon Creative Studio founder.
7 hours ago
Vancouver wants to be Sydney’s cool Canadian friend
The Australian targeted campaign by Destination Vancouver aims to make the city a must visit rather than a stop over on the way to Whistler.
7 hours ago
Melissa Selcher departs LinkedIn after eight years
Selcher was chief marketing and communications officer at the platform.
7 hours ago
The Financial Times appoints lead creative agency ...
The Brooklyn Brothers previously created hero campaigns for the FT.