The appointment will see SPH Magazines handle the content development, design, ad canvassing, printing and distribution of the publication. Always Toyota is distributed to Toyota owners, especially those who bought a car within the last three years.
In addition to the latest news and reviews from Toyota, the publication will also carry lifestyle features on travel and food. An after-sales section will keep readers informed of deals and promotions by Toyota, as well as handy motoring tips in caring for their cars.
“Part of our market leading ownership experience is the publication for our customers,” Klaus Redomske, marketing director at Borneo Motors Singapore, said.
“In our effort to continuously improve, we decided it is time to also further step up the quality, such as the content, the relevance, the look and feel of our magazine, to establish a new standard. We have worked with SPH before and they are an excellent partner to deliver a quality magazine, which we re-named to Always Toyota to be in line with our brand positioning,” he added.
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