Staff Reporters
Mar 1, 2022

Shuttlerock to offer its services for free to NGOs

As part of its commitment to the Pledge 1% movement, the production house will offer digital creative and marketing knowledge at no cost.

Shuttlerock to offer its services for free to NGOs

As part of its commitment to the Pledge 1% movement, where companies donate 1% of their time, product, profit and/or equity in an effort to support and accelerate the progress of mission-driven businesses, creative digital production house Shuttlerock will offer its services for free to non governmental organisations (NGOs). The firm's ‘Creative For Good’ initiative will provide NGOs with digital creative and marketing knowledge to aid their online fundraising, volunteer recruitment and awareness efforts. 

"Creative For Good’ is the first step in our long-term commitment to driving positive change," Jonny Hendriksen, CEO and founder of Shuttlerock says. " We deliver impactful video creative to the world’s biggest brands every day. It’s time we extend that success to those who are focused on making the world a better place: to those promoting equality, tackling climate change, enhancing sustainability and improving our communities.”

According to the terms of this programme, Shuttlerock will donate donating 1% of its product and 1% of its time as part of the program’s dual offering: the Creative Accelerator arm, which offers three months of free access to Shuttlerock’s CaaS (Creative As A Service) cloud solution. NGOs can brief and order video creative as well as have access to tutorials and other educational content. 

Kate Burn, social Impact lead at Shuttlerock, adds that the goal of this initiative is to give NGOs digital marketing skills to help them strengthen their organisations in the long run. "We hope that by working together, we can broaden our collective impact and see massive strides forward from those who are changing the world,” says Burn.

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

13 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

13 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

22 hours ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch