Nissan Taiwan held a creative pitch for the launch on 6 February, inviting three local agencies: Sharp, United Advertising (聯廣) and Inspire Advertising (創異廣告). The second round of the pitch, held after the Chinese New Year holiday, was between Inspire and Sharp, the client announced last Friday.
As reported in mid February, a source close to the pitch said the client would keep the Sentra name, but the car's appearance and design would undergo a facelift.
A spokesperson for Sharp told Campaign Asia-Pacific the agency had been working on the Nissan Livina model for seven years. While United is the creative agency for its luxury mid-size-car brand Teana.
Yulon Motor (裕隆汽車) has been the licensee of Nissan brands in Taiwan for more than 30 years and is one of the country's more renowned advertisers.
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