nissan
How data analytics helped Nissan boost test drive outreach in Asia-Pacific
By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.
Nissan’s marketing head on consumer targeting and revising the agency model
Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Asia-Pacific Power List 2020: Masao Tsutsumi, Nissan
Scoring a coup with the early sponsorship of tennis superstar Naomi Osaka, Tsutsumi has added some bright spots to a dark few years for the auto brand.
Ghosn’s video: a smart PR move or an act of folly?
The former Nissan chairman's recorded statement is seen as a bold effort to regain control of a personal crisis, but might not be enough to win over the sceptics.
How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
How damaging is the Ghosn scandal for Brand Japan?
The former Nissan chairman's treatment is seen as a threat to Japan's business reputation, while Nissan's unclear communications could hurt investor relations.
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