Mar 14, 2022

No spilled soup for you, thanks to Nissan

A speedy, spill-free delivery in a ramen shop demonstrates a new technology that minimises jarring stops.

Jun 17, 2021

Asia-Pacific Power List 2021: Nirmal Nair, Nissan

The automaker’s top marketer across Southeast Asia has seen big improvements in brand affinity this past year after giving the brand some edge through impactful new work.

Feb 9, 2021

How data analytics helped Nissan boost test drive outreach in Asia-Pacific

By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.

Nov 5, 2020

Nissan’s marketing head on consumer targeting and revising the agency model

Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

Jun 29, 2020

Asia-Pacific Power List 2020: Masao Tsutsumi, Nissan

Scoring a coup with the early sponsorship of tennis superstar Naomi Osaka, Tsutsumi has added some bright spots to a dark few years for the auto brand.