nissan
The star of this half-time basketball show is…. a cleaning equipment
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
Nissan campaign creates ‘electrified art’ in the metaverse
The campaign was created by TBWA\London.
No spilled soup for you, thanks to Nissan
A speedy, spill-free delivery in a ramen shop demonstrates a new technology that minimises jarring stops.
Asia-Pacific Power List 2021: Nirmal Nair, Nissan
The automaker’s top marketer across Southeast Asia has seen big improvements in brand affinity this past year after giving the brand some edge through impactful new work.
How data analytics helped Nissan boost test drive outreach in Asia-Pacific
By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.
Nissan’s marketing head on consumer targeting and revising the agency model
Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
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