The global vice president of communications at Nissan shared insights on tactfully handling PR flare-ups and communications crises in the digital era, whilst also championing DEI and more, during her India visit
For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.
The campaign was created by TBWA\London.
A speedy, spill-free delivery in a ramen shop demonstrates a new technology that minimises jarring stops.
The automaker’s top marketer across Southeast Asia has seen big improvements in brand affinity this past year after giving the brand some edge through impactful new work.
By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins