Jun 29, 2020

Asia-Pacific Power List 2020: Masao Tsutsumi, Nissan

Scoring a coup with the early sponsorship of tennis superstar Naomi Osaka, Tsutsumi has added some bright spots to a dark few years for the auto brand.

Apr 10, 2019

Ghosn’s video: a smart PR move or an act of folly?

The former Nissan chairman's recorded statement is seen as a bold effort to regain control of a personal crisis, but might not be enough to win over the sceptics.

Mar 4, 2019

How damaging is the Ghosn scandal for Brand Japan?

The former Nissan chairman's treatment is seen as a threat to Japan's business reputation, while Nissan's unclear communications could hurt investor relations.

Nov 20, 2018

Nissan's Ghosn scandal: The brand impact

The shock arrest of the leader widely credited with leading a turnaround is unlikely to do much long-term damage and may even be an opportunity, according to experts contacted by Campaign.

Sep 13, 2018

Naomi Osaka to endorse Nissan for next three years

The alignment could help the Japanese brand connect with a younger audience globally.