nissan
No spilled soup for you, thanks to Nissan
A speedy, spill-free delivery in a ramen shop demonstrates a new technology that minimises jarring stops.
How heritage brands are thriving in these quick-changing times
Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?
Asia-Pacific Power List 2021: Nirmal Nair, Nissan
The automaker’s top marketer across Southeast Asia has seen big improvements in brand affinity this past year after giving the brand some edge through impactful new work.
How data analytics helped Nissan boost test drive outreach in Asia-Pacific
By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.
Nissan’s marketing head on consumer targeting and revising the agency model
Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Asia-Pacific Power List 2020: Masao Tsutsumi, Nissan
Scoring a coup with the early sponsorship of tennis superstar Naomi Osaka, Tsutsumi has added some bright spots to a dark few years for the auto brand.
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